If you've ever sat there and asked yourself: am I creating the right content for my brand? Or how do I make my content more original and engaging? Then it's time to develop a content strategy.
A well-thought out roadmap means you'll feel more confident about the content you make for your brand. No more sitting there agonizing over where you should spend your time, what to say, or if your content will connect with people.
To formulate your strategy, we'll work through a series of strategic planning sessions together. (Yes, all virtual, so we can do this completely remotely!)
What you will get:
Lay a strong foundation. We'll talk through your goals and clarify who you want to speak to with your content.
We break down where your brand is now and fill in any existing gaps in your strategy.
Content Positioning and Messaging
Define the role content will play in your business.
We develop overarching narratives and messaging so everything you create will be on-brand, genuinely help your audiences, and serve your business goals.
Content Types and Channels
Establish the types of content you will create, where your content will live, and how often you should publish. We tie it all together by going over how to keep track of how well your content is performing.
Here we can also discuss ways to maximize the use of content you create (i.e. repurposing without being repetitive!)